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体验营销专员岗位职责
体验式营销高级专员"•Buildannualplanandscheduleallnationwideexperintalmarketing
•Understandingbranddirection,GenesisbusinessinChina&consumerbehavior/traits/trend
•DiscusswithHQteam&headofmarketingteamtomakeanuualobjective,plan,andeacheventconcept
•SupervisinganddirectingofJr.ExperientialmarketingSpecialist
•LeadtheNationalandRegionalAutoShowprogram(boothdisplayandshowmanagementrelations)
•Discuss&negotiatewithAutoshoworganizationtosecurerightlocationforGenesisbooth
•Buildanannualautoshowplan&eachautoshowoperationplan
•LeadallExperientialMarketingprograms,includingbutnotlimitedto:Launch&Regionaleventsandpromotions
•Basedonthenewcarlauchingschedule,buildaoverallplanandscheduleforevent
•Developbranddisplay/productpromotion/newpartnershipopportunitieswithotherbrandsandorganizations
•Executenationwideeventpromotiontodelivermaximumbrandexposure(Coordinationofinternalteam,internal
reporting/control,supervisinganddirectingkeyagencies)
•LeadthedevelopmentandimplementationofBrandExperienceopportunitiesindirectownedshowroom
•BTLbudgetallocationsandmaximizeefficiencies
•Manageageciespoolandselectkeyagenciesthroughtransparentbiddingprocess
•Co-ordinatewithkeypartneragencies,clearlydefineroles&responsibilites
•LeadtheNationalSportsMarketingStrategydevelopment,allsponsorshiprelationshipsandassociatedactivations
inclusiveofcontractdevelopment,projectmanagement,marketingcommunicationsplan,contentdevelopment,
programimplementationandmetricsreporting
•Collaborateandeffectivelycommunicateacrossglobal/internalteam,executives,andRegions
•Leverageglobalmarketingassetsandimplementinlocalmarketinlinewithglobalbranddirection
•Performotheroccasionaltasks/dutiesrelatedtothejob"
"•Buildannualplanandscheduleallnationwideexperintalmarketing
•Understandingbranddirection,GenesisbusinessinChina&consumerbehavior/traits/trend
•DiscusswithHQteam&headofmarketingteamtomakeanuualobjective,plan,andeacheventconcept
•SupervisinganddirectingofJr.ExperientialmarketingSpecialist
•LeadtheNationalandRegionalAutoShowprogram(boothdisplayandshowmanagementrelations)
•Discuss&negotiatewithAutoshoworganizationtosecurerightlocationforGenesisbooth
•Buildanannualautoshowplan&eachautoshowoperationplan
•LeadallExperientialMarketingprograms,includingbutnotlimitedto:Launch&Regionaleventsandpromotions
•Basedonthenewcarlauchingschedule,buildaoverallplanandscheduleforevent
•Developbranddisplay/productpromotion/newpartnershipopportunitieswithotherbrandsandorganizations
•Executenationwideeventpromotiontodelivermaximumbrandexposure(Coordinationofinternalteam,internal
reporting/control,supervisinganddirectingkeyagencies)
•LeadthedevelopmentandimplementationofBrandExperienceopportunitiesindirectownedshowroom
•BTLbudgetallocationsandmaximizeefficiencies
•Manageageciespoolandselectkeyagenciesthroughtransparentbiddingprocess
•Co-ordinatewithkeypartneragencies,clearlydefineroles&responsibilites
•LeadtheNationalSportsMarketingStrategydevelopment,allsponsorshiprelationshipsandassociatedactivations
inclusiveofcontractdevelopment,projectmanagement,marketingcommunicationsplan,contentdevelopment,
programimplementationandmetricsreporting
•Collaborateandeffectivelycommunicateacrossglobal/internalteam,executives,andRegions
•Leverageglobalmarketingassetsandimplementinlocalmarketinlinewithglobalbranddirection
•Performotheroccasionaltasks/dutiesrelatedtothejob"