SocialMediaCopywriter社会化媒体文案纽洛克,纽洛克商业(上海)有限公司,KeyResponsibilities主要职责

Toplanandwritesocialcontenttoforbrandandsalespurpose

策划及撰写社会化媒体内容,以服务品牌及商业目的

Dailysocialmarketingoperation.Socialmarketingcampaignplanningandexecution

日常数字平台维护。数字营销活动的策划及执行

ContentPlanning(25%)

Basedonbusinessfocusandsocialhottrend,toplancontentcreatively

根据公司生意重点及当下social热点,策划有吸引力的内容

Contentdeveloping(40%)

Socialcontentdevelopingandwriting,andbasicgraphicdesign

社会化营销平台(包含但不局限于微博、微信)内容撰写及简单配图制作

Reviewallthecopyforexternalusestomakesuretheconsistencyoftonality

所有对外文案把关,确保品牌tone调一致性

Digitalcontentinnovation&creativeideadeveloping

Digital平台内容创新及活动创意

Operationandreporting(25%)

Digitaldailyoperationincludingcontentplanning,writing&publishing;on-lineinteractionwithfans(replycommentsoranswerquestionsetc.);Datatracking&reporting

Digital平台日常维护运营:包括内容策划、内容发布、粉丝答疑互动、数据追踪及报告等