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品牌大使岗位职责
品牌大使PositionMission
Increasetheawarenessandknowledgeofallbrandsthrougheducationalprogramandtastingformat.
Buildrelationshipswithindustryinfluencerstocreateawareness,understandingandusageofthebrands.
Provideeducationtothesalesteamstrademembersandhelpthemtoachievethesaletarget.
Buildupastrongbusinessrelationshipswithinacoregroupofspecializedoutlets.Leadtheflagshipoutletprogram.
KeyObjectivesoftheroleare:
•Toincreasebrandprofile,awarenessandknowledgeoftheBeamSuntorySpiritsBrandportfoliointernallyandexternallytofacilitatedeliveryagainstbudgetedsales,profit,marketshareandotherkeybrandhealthindicatorsacrossthespecifiedportfolio
•TodelivereffectiveBrandsTrainingforcompanystaffviaexecutionofthespiritstrainingprogram.
•Toraisetheprofileofandcreatedemandforspecifiedportfoliovia:
•Ownershipofdeliveryofstateinternalspiritstrainingprogram.
•Ownershipanddeliveryofconsumeractivationsasrequired.
Responsibilities
Provideprofessionalandmotivationaltraining&supporttosalesforce.
-Executionofinternaltrainingprogram.
-DriveoverallspiritknowledgeandcompetencyinState
-Activeparticipationatmonthlyteammeetingswhenrequired.
-Internaltrainingsessionsattownhallmeeting.
Provideprofessionalsinglemaltandcognaceducationandsupporttotradeandcustomer.
-RepresentBeamSuntoryportfolioofbrandsinapositiveandprofessionalmanner.
-ContinuedupdatedbrandknowledgethroughglobalresourcesandBeamSuntoryGlobalBrandTeam.
-BeenahostandinvolveinalltheBeamSuntoryPRevent
WhiskyBarFlagshipOutletProgram
-Maintainingstrongbusinessrelationshipswithinadesignatedgroupofspecializedoutlets.Attendingindustryeventstobuildandmaintainstrongtraderelationswithkeybartenders.
-IncreasingawarenessandunderstandingofBeamSuntorybrandinitiativesbyworkingcloselywithkeywhiskybaroutletandsalesteams.Leadthepromotionprogramtohelpsaleteamtoachievethesaletarget.
-AssistingtheMarketingManagerswithkeydrinkofferingsandonpremisestrategiesbykeepingabreastofbarculturetrends.
Qualifications&Experience
Minimumof2years’experienceofbrandeducationisessential.
Marketingandmixdrinksskillstertiaryqualificationsabonusbutnotrequired.
Qualifications,LicensesandAccreditations
WSET2
JobSpecificCompetencies
•ActionManagement
•CommunicationSkills
•CustomerFocus
•Empowermenttoworkindividually.
•Planning&Organizing
•ProblemSolving
PositionMission
Increasetheawarenessandknowledgeofallbrandsthrougheducationalprogramandtastingformat.
Buildrelationshipswithindustryinfluencerstocreateawareness,understandingandusageofthebrands.
Provideeducationtothesalesteamstrademembersandhelpthemtoachievethesaletarget.
Buildupastrongbusinessrelationshipswithinacoregroupofspecializedoutlets.Leadtheflagshipoutletprogram.
KeyObjectivesoftheroleare:
•Toincreasebrandprofile,awarenessandknowledgeoftheBeamSuntorySpiritsBrandportfoliointernallyandexternallytofacilitatedeliveryagainstbudgetedsales,profit,marketshareandotherkeybrandhealthindicatorsacrossthespecifiedportfolio
•TodelivereffectiveBrandsTrainingforcompanystaffviaexecutionofthespiritstrainingprogram.
•Toraisetheprofileofandcreatedemandforspecifiedportfoliovia:
•Ownershipofdeliveryofstateinternalspiritstrainingprogram.
•Ownershipanddeliveryofconsumeractivationsasrequired.
Responsibilities
Provideprofessionalandmotivationaltraining&supporttosalesforce.
-Executionofinternaltrainingprogram.
-DriveoverallspiritknowledgeandcompetencyinState
-Activeparticipationatmonthlyteammeetingswhenrequired.
-Internaltrainingsessionsattownhallmeeting.
Provideprofessionalsinglemaltandcognaceducationandsupporttotradeandcustomer.
-RepresentBeamSuntoryportfolioofbrandsinapositiveandprofessionalmanner.
-ContinuedupdatedbrandknowledgethroughglobalresourcesandBeamSuntoryGlobalBrandTeam.
-BeenahostandinvolveinalltheBeamSuntoryPRevent
WhiskyBarFlagshipOutletProgram
-Maintainingstrongbusinessrelationshipswithinadesignatedgroupofspecializedoutlets.Attendingindustryeventstobuildandmaintainstrongtraderelationswithkeybartenders.
-IncreasingawarenessandunderstandingofBeamSuntorybrandinitiativesbyworkingcloselywithkeywhiskybaroutletandsalesteams.Leadthepromotionprogramtohelpsaleteamtoachievethesaletarget.
-AssistingtheMarketingManagerswithkeydrinkofferingsandonpremisestrategiesbykeepingabreastofbarculturetrends.
Qualifications&Experience
Minimumof2years’experienceofbrandeducationisessential.
Marketingandmixdrinksskillstertiaryqualificationsabonusbutnotrequired.
Qualifications,LicensesandAccreditations
WSET2
JobSpecificCompetencies
•ActionManagement
•CommunicationSkills
•CustomerFocus
•Empowermenttoworkindividually.
•Planning&Organizing
•ProblemSolving